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Campaign by BETC to promote L’Oréal’s refillable product ranges.
Awarded a Bronze at the Grand
Prix Stratégies du Luxe 2025.


Creative team : Damien Bellon,  Valentine Rivière, Corentin Rivière


    















   





Agency: BETC Corporate
Client: L’Oréal Group
Creative Directors: Florence Bellisson 
& Damien Bellon
Art Directors:  Valentine Rivière, 
Corentin Rivière & Margot Sallé 
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Prints
Art Buying: Isabelle Mocq
Print Producer: Veronica Lachenal
Photographer: Studio Mimi
Retouching: Adrien Benard
Stylism: Debby Naval
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Movies
 Production Company: Prose On Pixels France
 Producer: Elise Laubie
Agency Producer: Gwendoline Burel
Director: Paul De Chassy
Video Post-Producer: Christelle Prud'homme
Music Creative Director: Adam Ghoubali







A perfectly balanced design, between sensitive image and sensible idea.
msalle.freelance@gmail.com