Campaign by BETC to promote L’Oréal’s refillable product ranges.
Awarded a Bronze at the Grand Prix Stratégies du Luxe 2025.
Creative team : Damien Bellon, Valentine Rivière, Corentin Rivière
Agency : BETC Corporate
Client : L’Oréal Group
Creative Directors : Florence Bellisson & Damien Bellon
Art Directors : Valentine Rivière, Corentin Rivière & Margot Sallé
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Prints
Art Buying: Isabelle Mocq
Print Producer: Veronica Lachenal
Photographer : Studio Mimi
Retouching: Adrien Benard
Stylism: Debby Naval
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Movies
Production Company: Prose On Pixels France
Producer: Elise Laubie
Agency Producer: Gwendoline Burel
Director: Paul De Chassy
Video Post-Producer: Christelle Prud'homme
Music Creative Director: Adam Ghoubali