BETC's B2B campaign for Geodis is intended to affirm its leadership position in the market.
Copywriter : Jean-Christophe Lesné


































    















































Agency : BETC Paris
Client : GEODIS
Creative Directors : Christopher Oldcorn & Kais Brahmi
Senior copywriter : Jean-Christophe Lesne
Art Directors : Margot Sallé &  Hélène Rolland
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Illustrations : Margot Sallé










A perfectly balanced design, 
between sensitive image and sensible idea.
msalle.freelance@gmail.com